While cryptocurrencies have received increasing attention with the rise of Bitcoin, there is perhaps more excitement and utility for real businesses in using the underlying technology, the blockchain.
Founded by Shumilov in December 2013, Emercoin was established as a currency for various internet projects, including social networks, research projects, networking, and gaming, as well as supporting and sponsoring high-tech projects such as robotics, electric vehicles and submersibles.
“I am often asked why EmerCoin is so named. It is from the word ‘emergence’ — signifying the emergence of new properties in the system, more than the sum of its components. Fusion, synthesis, evolution.”
- Evgeny Shumilov, Emercoin CEO
Shumilov recalls some of their earlier innovations, “We offered the library for streaming content payment in SIP telephony. We hoped that the counterparties would be able to exchange traffic and money at the same time,” he recalls. “Our library allowed you to make money on any type of streaming content.”
As the company developed, they moved toward solving more pressing and addressable challenges, in the space of decentralized blockchain services. Emercoin, which was easily recognizable as a cryptocurrency used to send and receive payments, and ultimately tradeable, evolved into one piece of the Emer platform. The currency can still be used for transferring value in the services it offers, and the problems it can solve.
The team at Emer now match creative ideas for capable blockchain solutions to comprehensive technical approaches for solving issues surrounding current and centralized models of commerce.
“VPN peer to peer connections — any protocols for that matter — can be made absolutely safe using blockchain,” adds Blockchain Implementation Specialist at Emercoin ,Stanislav Polozov. “We will build on other protocols if enough people need them.”
“Emer blockchain based solutions and products are bricks for people to build their own distributed structures.”
- Stanislav Polozov, Emercoin Blockchain Implementation Specialist
For developers seeking to build products or solutions based on the Emer platform, there’s a quick-start guide for deploying an Emercoin wallet within Microsoft Azure. Considering the high profile blockchain-based companies that have direct access to developing through the Azure virtual environment, Emer is in good company.
The move is integrated into the "Blockchain Engine" project, the companies blockchain development platform, which is designed to easily integrate blockchain innovations into existing businesses and startups, but is only one facet of the company.
As a blockchain-based network security solution, and worldwide Public Key Infrastructure (PKI) provider, Emer focuses on three other areas they feel they can add the most value to, the workings of the Internet, online advertising, and legal verification practices.
In a centralized world, Domain Name System (DNS), Secure Shell (SSH) and Secure Sockets Layer (SSL) are often default services offered by domain name registries or hosting companies.
They all offer pretty much the same features and weaknesses. Despite many hosting and domain companies being well-guarded from an IT perspective, they are still subject to DDOS attacks and even governmental influence.
For a company operating within a region of the world that might be subject to censorship or attack from hackers, a decentralized platform for DNS, SSH and SSL is a saving grace.
Emer’s emcSSL/emcSSH technologies are used by HashCoins to manage their distributed mining pools. Even websites blocked by regional governments are able to operate without interruption using the distributed Emercoin DNS systems.
"Emer wants to make the process of creating innovative applications and services as streamlined and easy as possible."
- Jason Cassidy, Emercoin Chief Communications Officer
The platform can also manage payment models with advertisers. Online advertising is a key source of revenue for many websites, ContextOne and Advendor use emcLNX for their ad-tech businesses, which allows them to more efficiently manage contracts between advertisers and publishers.
Using decentralized blockchain ledger technology, the often mysterious space between publisher, advertisers and the middleman has been bridged. Users will no longer need to deal with the limitations of Adsense, which requires a minimum of $100 in ad revenue to withdraw and a bank account to withdraw into.
This is especially attractive in combination with Emercoin, which is capable of exchanging payment between parties participating in the ad network.
With an eye towards innovation, Emer and Emercoin are also revisiting the use of blockchain technology in the area of streaming content. By using a decentralized, peer-to-peer payment model, internet users can pay for the exact amount of content that want to consume, through their browser.
Emer can also provide scalable and transparent record keeping, of both digital and physical assets, from land title disputes between law offices, to licensing streaming video services and anti-virus software subscription.
In addition, the verification of these records is much simpler to access and complete, as records are kept securely and accurately on the blockchain. This can save on costs and time, both from a customer perspective and from a lawyer’s perspective, removing the need to deal with physical documents in routine transactions.