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The Bitmedia platform – setting the standard for promoting crypto projects

An overview of the Bitmedia bitcoin ad network platform - a service that has shaped the crypto and blockchain marketing landscape - and continues to set the benchmark for best practice approaches to advertising crypto projects.

If you find yourself being part of a crypto or blockchain related project, chances are you have already looked into how to advertise it. However, marketing in crypto is a slightly different beast to conventional advertising, all thanks to the limits imposed by social networks and Google. Therefore, crypto projects flock to bitcoin ad networks that distribute display banner ads across publications and sites that also form part of the crypto community.

Crypto media is a huge industry and it is set to only expand further. It is a space that has its own leaders – the advertising networks that introduced and improved the service in the first place.
The Bitmedia bitcoin advertising network is one of first in the space, and this article will review the services Bitmedia has to offer

Proven strategies for crypto sector promotion

As an advertiser you have a couple of main options for tackling your marketing. The first is paid advertising and the second is long term community growth aimed at creating a loyal following.

The latter is absolutely fantastic, especially when we take into account that the audience in 2021 are all about sharing their values with companies they choose. But like a flower that needs to be watered to grow, no community will ever spring up without a continuous outreach push.

The core idea behind bitcoin display advertising is to create brand awareness and turn clicks into clients and users and finally to form a community around your brand. So where does Bitmedia fit into the mix and how do you get started?

Registering with Bitmedia

Registering with an advertising network should be streamlined, simple and quick. Here, this industry pillar of a platform executed flawlessly. Once you complete the registration process, it will be up to the Bitmedia team to approve you, since as they state, only real blockchain projects are granted access.Bitmedia registrationRegistration options at Bitmedia.io – via Email or via Facebook

This may seem slightly off, but it makes a lot of sense given how many cryptocurrency scams are around, and Bitmedia’s attention to due diligence is welcomed. Another reason for having such a practice in place, is to protect the publishers that are part of the network, to make sure that only real projects reach their audience.

Approval takes around an hour and after that, clients are contacted by their appointed account manager who guides new users through the capabilities of the platform. Afterall, there are a range of variables involved in setting up display ads and each of them can play a critical role in your marketing campaign.

Setting up your campaign

If getting advice from Bitmedia’s inhouse specialist is not your game and you know exactly what you need, the campaign setup process is quite straightforward.
One excellent feature with Bitmedia campaigns is the option to split your campaign into Ad Groups. Seasoned marketing specialists are well aware that testing creatives is an important part of a solid marketing strategy. And the Ad Group tool allows you to track each creative separately, but still under one campaign name. Very convenient!Bitmedia TargetingSetting up targeting options with Bitmedia

Once your campaign is set up, funding can be done either via Fiat, thanks to Stripe integration BTC, ETH and other top cryptocurrencies.

Then comes the campaign type selection. Bitmedia offers CPC and CPM crypto marketing, which is pretty much all you need when launching an outreach campaign. Further into the set up, there is an option to either:

  • Let the Bitmedia team decide how to set up your targeting
  • Broadcast your crypto banners across the whole network of publishers
  • Opt for manual targeting setup

Whilst the first two options are pretty self explanatory, the manual targeting is worth a deeper look. Unlike other bitcoin ad networks, Bitmedia boasts a whitelisting feature that allows you to specify which countries are of key importance to you. These regions will then become primary to the algorithm in terms of budget spend, although other countries will still be included in the banner distribution.

Other targeting options let you specify the device type your audience base uses, the operating system their laptops run on, ad rerun and frequency capping. They’re all great options but frequency capping and ad rerun can play a critical part in the success of your crypto marketing campaign and strategy. Frequency capping is a gauge of how many times your ad will get shown to one specific user.

Think of it as a reminder about your project to the users that have already seen your ads before. In other words, FQ makes marketing smart by not pestering users with your bitcoin banners wherever they go but still nudging them in your direction from time to time.

Ad rerun isn’t much different in terms of how important it is. It is a feature that goes after users once they have already visited your website – because statistics show they are typically twice as likely to result in conversion.

Bitmedia conclusion

As an advertiser you will likely want to know on which publishers and channels your ads will be shown. This information is not available automatically as you set up your campaign, but your account manager can provide some more detail on that as Bitmedia doesn’t provide a full list of publishers without a preliminary client request.

Overall the Bitmedia platform is exemplary and it is no surprise that this bitcoin ad network gets chosen by the blockchain companies that make up the blue chip share of the industry.


Editorial Note: This is a sponsored article. Opinions expressed are solely those of the sponsor and readers should conduct their own due diligence before taking any action based on information presented in this article.


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