BYU Marriott School of Business

This report provides an evaluation of the relative strengths and weaknesses of both Bitcoin and Ether to accomplish our objective of building a $1 million five-year digital asset investment strategy. To properly assess the two currencies, we evaluated each currency based on its potential for growth and adoption as well as its merit as a digital currency. We identified seven fundamental factors that influence a digital asset’s value. All criteria and support for our rankings can be found within the report and appendices.