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Uphold crypto app launches 24/7 U.S. equities trading

Uphold, a trading platform for crypto-assets and U.S. Equities has launched a 24/7 trading service for U.S. stocks.

U.S. retail investors have been restricted to U.S. stock trading between the hours of 9.30am to 4pm Eastern Time, Monday to Friday. This limited window of trading has been frustrating for younger investors who expect a 24/7 always-on digital lifestyle as represented by the crypto trading industry. The limited time frame has also proven problematic for international investors wanting to participate in the world’s largest stock market. To buy and sell U.S. shares from Delhi, India, for example, traders need to do so from 7pm to 2:30am local time.

The new offering from Uphold aims to change this for international investors by bringing the accessibility of crypto markets to U.S. stocks. Uphold is a digital wallet and trading platform, founded in 2013. The company says it provides “borderless access to financial services that you can’t get through your bank.” Uphold enables the trading and transacting of 28 crypto assets, 27 national currencies, six stablecoins, and four precious metals with full integration between the old and new financial systems. The multi-asset platform lets users trade between different asset classes in one trade. A BTC to Tesla trade, for example, can be completed in one seamless trade without manual conversion into USD.

While Uphold is not available in the United States, the new offering allows investors in almost 200 other jurisdictions to trade interests in U.S. equities on a 24/7 basis.

Uphold CEO J.P. Thieriot, C.E.O. of said that some stocks such as Tesla and Apple are sensitive to the 24-hour rolling news cycle. The news doesn’t stop when the New York markets close, and neither should global trading. “U.S. equity trading has been stuck in the 20th century with archaic market hours that no longer meet the expectations of millennials who’ve grown up with ‘always-open’ crypto markets,” said Thieriot. “With Uphold, you can now buy and sell interests in U.S. stocks whenever you want—before breakfast, over the weekend, on a public holiday—and immediately place trades based on insights drawn from the latest company and economic news. In theory, people should be able to invest more effectively since they may have a natural timing advantage.”

Like many new FinTech stock trading platforms, Uphold also offers a fractional equities service. This means that users are able to invest as little as $1 to buy a fraction of interest in big ticket blue chip U.S. stocks, such as Google and Amazon.

“If you live in Latin America, for example, buying big-name U.S. stocks remains a pipe dream for most people,” said Thieriot. “For instance, Amazon trades at around $3,000 per share – many times the average monthly salary in some countries. We are leveling the playing field so that people virtually anywhere can put in as much they can afford into U.S. stocks – whenever they want.”


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