The ‘word’ referred to by Led Zeppelin, can be, in our scenario, ICOs, Tokens, Cryptocurrencies, Altcoins, Blockchain, Smart Contracts, Bitcoin, Ethereum… and ‘heaven’ is the destination of investors, blockchain pioneers, ICO enthusiasts, utopists, and firm believers in the swarm intelligence and the meritocracy of the Crypto space. These are new words, new terms, buzz words, but words already so prevalent that people had trouble ignoring them in 2017. If you think 2017 was a frenetic year, please, brace for ‘18 ! Before jumping into our recap of 2017 and our outlook for ‘18 and before entering into details about specific names and terms, it is part of our job to demystify and explain this strange and fascinating world of cryptocurrencies and blockchain.