Your Ad Is Rejected: 3 Crypto Marketing Alternatives to PPC

We’ve all been there. You put in hours of hard work, carefully crafting the perfect ad by double-checking every detail to make sure that everything is up to par. Then you get the devastating news:your advertisement has been rejected by the platform, leaving you feeling defeated with no clue what to do next.

If you’re a crypto company, this scenario is all too familiar. But fear not, there are alternative marketing strategies out there. In this article, we’ll be discussing three crypto-marketing alternatives to PPC that you can use to spread the word about your product.

Crypto-Native PR Newswire Services

In the traditional business world, newswire services play an important role in getting the word out about a company’s products and services. After all, nothing drives traffic to your website or product page like having your news featured in some of the most-read publications around.

However, unless you have been living under a rock, you’ll have noticed that traditional media publications such as The Washington Post, The New York Times, or The Wall Street Journal, are not always eager to cover stories about crypto companies – and if they do, the coverage is usually less than flattering.

In recent years, specialist crypto-newswires have emerged to fill this gap, such as Chainwire, which offers blockchain-based projects direct access to key crypto-native media outlets so that their message can be disseminated quickly and efficiently.(Image Source: Chainwire)

Web3 companies in particular have seen tangible results from using Chainwire’s front-page services, as it offers a direct line to their target consumers – something that traditional newswires cannot offer. This has enabled them to make meaningful connections with those who matter most and has been instrumental in helping organizations spread their message.

Influencer Marketing

Influencer marketing is an invaluable strategy that can help crypto companies expand their reach and promote their products or services.

Through collaborating with influencers who have a large and engaged following on social media channels, businesses can effectively connect with their target audience, generate awareness and brand loyalty, and drive conversions.

When it comes to finding the perfect influencer for your brand, it’s all about chemistry. You want someone who aligns with your company values and can genuinely express why your product, service, or project is worth the attention of their followers.

(Image Source: Ivan on Tech – YouTube Crypto Influencer)

Imagine you are a crypto company that’s focused on providing top-notch security for digital assets. You would want to partner with a crypto influencer who is well-versed in the field of security and privacy, someone who can speak from experience and truly vouch for your product.

This influencer could create sponsored content such as a video review of your company’s product, detailing the features and benefits in an engaging and relatable way. The only downside is that you may have to pay a hefty fee for the influencer’s services, but the ROI is often worth it.

Content Marketing

What truly sets content marketing apart from other strategies is that it gives businesses the chance to reach their target audience organically.

Through carefully crafted blog posts, whitepapers, ebooks, webinars, videos, and case studies (all tailored specifically to their potential customers’ needs) crypto companies can demonstrate their expertise and build trust with their audience.

But simply posting one-off blog posts isn’t enough; businesses need to have a comprehensive plan in place in order to maximize the impact of their content marketing efforts. This includes identifying the pain points of your target audience, creating relevant content across various formats and channels, as well as utilizing email campaigns for maximum visibility.

As with many things in life, this is all about quality over quantity. Your content should be well-crafted and engaging, but it shouldn’t take away from the core message you are trying to convey.

If done right, content marketing can be an effective and cost-efficient way to reach your target audience – and the best part is that you don’t have to worry about any of your content getting rejected (since you’re the one who controls what gets published!).

Whatever You Do – Make It Unique

When it comes to marketing your crypto business, the key is to make sure that whatever you do stands out from the crowd. Whether it’s leveraging influencer marketing or content creation, take advantage of specialized platforms and targeted strategies in order to reach your target audience effectively.

With a comprehensive plan in place and quality content at its core, these strategies will help you build trust with potential customers while driving conversions – all without breaking the bank!

In this industry, the less reliant you are on traditional methods, the better chances you have of succeeding – so make sure to do things differently and get creative. The crypto world is filled with opportunities – now it’s up to you to make the most of them!