Basic Attention Token

Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain. The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.

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Basic Attention Token (BAT): Blockchain Based Digital Advertising
Basic Attention Token13 Mar 2018
We propose the BAT as a token of exchange in a secure, anonymous, opt-in advertising system based in the browser and the mobile app webview. The BAT system provides: • Users: strong privacy and security when viewing advertisements, improved relevance and performance, and a share of tokens. • Publishers: improved revenue, better reporting, and less fraud. • Advertisers: less expensive customer attention, less fraud, and better attribution.