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Web3 Leaders to Promote Development of SportFi

20 Dec 2023

Bitget Wallet (formerly BitKeep), a leading global Web3 trading wallet, has taken proactive steps to extend its collaboration with Chiliz, a blockchain-based sports and entertainment platform.

With the objective of fostering even greater mass onboarding for Web3, Bitget Wallet is set to offer users an even broader range of Web3 asset management services following this collaboration with Chiliz, driving the digitization of sports for fans all across the world.

Expanding Web3 Asset Services

This collaboration will see the integration of Chiliz’s Layer 1 blockchain, Chiliz Chain, on Bitget Wallet, allowing users to easily connect to the Chiliz mainnet to manage their CHZ and various other fan tokens. Besides sending and receiving these tokens, users can also expect to access diverse sports and entertainment DApps on the Chiliz ecosystem from the convenience of their Bitget Wallet’s DApp browser as well.

Additionally, Bitget exchange (which gained a controlling stake in Bitget Wallet this year, leading to its rebranding from BitKeep) also supports the Chiliz Chain mainnet. By working with renowned sports entities with the likes of Lionel Messi, Juventus Football Club, and the Dota 2 Bali Major, Bitget has established a strong presence in the bridging of sports and the crypto realm.

Driving the Development of Sports Fan Economies with Chiliz

Chiliz primarily focuses on fan economies within the sports and entertainment domains (‘SportFi’), aiming to transform the sports industry’s operational mode using blockchain technology. Focusing on SportFi , Chiliz’s efforts enhance fan engagement, community interaction, and bolster fan identity. Collaboration with world-renowned football clubs, including Barcelona, Juventus, Paris Saint-Germain, and the introduction of corresponding Fan Tokens, amplifies the appeal across diverse regions and attracts a global audience. Additionally, Chiliz continues to expand its ecosystem, encompassing sectors like esports and gaming.

Fan tokens are gaining considerable traction in the sports industry, and Alvin Kan, Chief Operating Officer of Bitget Wallet, emphasises the significance of the collaboration, stating, “The partnership between Bitget Wallet and Chiliz signifies a significant stride in the fan economy, particularly in football, by offering fans a Web3 technology-backed team experience.”

As a frontrunner in the Web3 trading sphere, Bitget Wallet consistently endeavors to provide users with a diverse asset portfolio, comprehensive trading functionalities, and user-centric trading experiences.

In addition to their collaborative infrastructure and product features, Bitget Wallet and Chiliz regularly co-host ecosystem activities, enhancing sports fan engagement in the Web3 space and extending benefits to Web3 enthusiasts invested in sports events. For instance, during the recent European Competition fervour, Bitget Wallet offered fans opportunities to win CHZ tokens and Messi jerseys through match predictions.

In the rapidly evolving realm of Web3, adaptability and forward-thinking are paramount. With blockchain’s burgeoning influence, especially in sports, we anticipate transformative shifts in fan participation and brand interactions, drawing more Web2 users into the thriving Web3 landscape.

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About Bitget Wallet (Web3 Trading Wallet)

Formerly known as BitKeep, Bitget Wallet stands as Asia’s largest and global frontrunner among all-in-one Web3 trading wallets. We offer a comprehensive range of on-chain products and DeFi services to our users, including wallet functionality, Swap feature, NFT trading, DApp browsing, MPC Wallet and more.

With a 5-year legacy, Bitget Wallet has garnered acclaim from over 12 million users worldwide and has secured partnerships with prominent industry leaders including Bitcoin, Ethereum, TRON, BNB Chain, Solana, Base, and others. This success stems from our commitment to consistently delivering secure and convenient products and services.

In March 2023, Bitget, a leading crypto derivatives trading platform made a substantial $30 million investment in BitKeep, acquiring a controlling stake. Following this strategic move, BitKeep underwent a transformative and strategic brand evolution in August, officially rebranding itself as Bitget Wallet.

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