Boson Protocol – NFTs with superpowers
Justin Banon is the Co-Founder of Boson Protocol, Web3’s commerce layer. Boson Protocol aims to revolutionize commerce by tokenizing real-world items as NFTs, bridging the gap between decentralized technologies and the transfer and trade of physical goods, while minimizing arbitration, cost, and trust.
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Why you should listen
Decentralized commerce allows brands to bridge the gap between shopping at home and in an actual store. Through virtual realities, brands can offer a virtual shopping experience where customers can buy a product in their store in the metaverse, and have a physical version delivered directly to their door.
Boson previously partnered with some of the world’s most sought-after brands during 2022’s Metaverse Fashion Week, including Tommy Hilfiger, and attracted significant attention after it purchased the most expensive Dolce & Gabbana suit ever sold, for $1 million USD.
Boson was recently awarded World Economic Forum Technology Pioneer status for its potential to democratise and reshape global commerce.
The revenue opportunities of the metaverse through e-commerce have been forecast to reach a potential $2.6 trillion by 2030.
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