Several businesses in “Crypto Valley,” centered in and around the Swiss canton of Zug, recently launched the Crypto Valley Association. The independent, government-supported association aims to take advantage of Switzerland’s strengths to build the world’s leading blockchain and cryptographic ecosystem, while working with government to foster the development of pioneering digital technologies. Alongside many blockchain startups in Zug, association launch members include Thomson Reuters, PWC, UBS, Luxoft, Lykke Corp and Lucerne University.