The North American Loyalty market is estimated at [$54 billion USD ](http://www.slideshare.net/RiteshBhavnani/stats-facts-on-loyalty-programs-for-2013-2014)and is growing by 20% each year. RibbitRewards are reward credits that will be tracked using a Bitcoin-derived blockchain. This gives RibbitRewards abilities which typically are not possible with other rewards systems.